Media's Influence (continued)

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225-226 Mass Media Influences Public Opinion
​         • What people in general think, what their opinions are, is called public opinion. 
         • If you want to influence politicians and public opinion, it can be a good idea to contact a newspaper, a radio station, and a TV channel. When media highlight an issue, politicians usually listen.
         • Sometimes people are asked for their opinion, to find out what public opinion is.
​         • Do such opinion polls show what the pupil really thinks? The answer is yes for polls that meet certain standards. Such polls:
              · ask a big-enough section of the country's population
              · ask a random selection of the population av befolkningen (where different ages are asked, and people with different backgrounds and from different living conditions)
              · ask straight (not biased) questions
              · get people to answer honestly (and not what they think their parents, friends, or neighbours want them to answer). 
              · ask through the means that best reflects what people think (in real life or via internet or mobil/ cell phone or in a written questionnaire).


â–º 226 What is opinion?

â–º How can a person influence public opinion?

â–º An opinion poll which shows what people in general actually think meets certain standards, for example (write at least two things)...

Still More Questions

â–º Tens of thousands of Swedes move to Stockholm every year. To what extend do you think they are influenced by watching TV shows produced in Stockholm? Why?

â–º People around the world watch films/movies and see other pictures of a more peaceful and fairly luxourious life in Europe and in North America. To what extend do those images contribute to millions of people moving? Why?

â–º Bollywood (in India) is bigger than Hollywood (in the USA). The largest film producing country in Europe is France. Yet almost all the movies shown at the cinema in Kista  (and at other larger movie theaters in Sweden) are American. Why? Störst i Europa är Frankrike.